Vice President - Design & Innovation | Me & My Big Ideas/ Happy Brands | July 22 – Present
Design leader with extensive experience in trend forecast, design direction and development. Proven success
translating innovative design and color trends into salable, profitable products. Comprehensive knowledge of all
aspects of surface design, and manufacturing processes. A results–driven, creative problem solver with strong presentation
and communications skills. Possessing a unique combination of design creativity and commercial acumen, with
excellent management and interpersonal skills.
Senior Director - Concept and Art Department |Forever 21 | Sep 2018 – July 22
Responsible for overall product direction for Women’s, Active, Intimates, Swim, Accessories, Gift & Home and Kids.
Researched and compiled multiple monthly trend stories for each category with corresponding color palettes and
artwork direction. Oversaw textile design department and handle direction, coloration and execution of prints, yarn
dyes and embroideries. Curated Metaverse offering via Roblox. Directed trend stories on e comm/ web marketing
and partnered with visual for in-store execution. Managed design calendar and budget. Created and maintained
customer profiles to identify and establish brand guidelines for product and marketing.
Creative Consultant | Caravan Consulting | Apr 2018 - Present
Creative and conceptual consulting, focusing on print , pattern, color and trend for apparel, accessories and home.
Clients include Lee Jeans, Old Navy, Fossil, Fashion Nova, Peter Dunham/ Hollywood at Home.
Senior Director - Concept and Art Department | Lucky Brand Jeans | Sep 2011 – Apr 2018
Initiated and drove creative and trend direction seasonally across all channels (wholesale, special sales, DTC: specialty,
outlet and e comm). Strategically managed multi-focused design team, balancing productivity and creativity.
Managed the design budget and calendar, collaborating with production and sales to complete GTM calendar.
Launched chase calendar and local development process for select categories in order to decrease market response
time and capitalize on trend. Worked with global partners in Asia as well as domestic vendors. Presented seasonal
product to global sales teams, investment partners and cross functional teams. Creatively drove licensed relationships,
and initiated collaborations and partnerships. Partnered with marketing and visual to support continuity in brand from
product to consumer experience.
Director - Concept and Art Department | Forever 21 | Apr 2009 – Sep 2011
Created multiple color palettes and pattern stories each season tailored to each branch of the brand’s unique
customer ID base. Compiled directional trend materials through extensive runway research, international travel, and
market analysis. Built internal design team to supplement local market vendor buys with in-house overseas
development.
Director - Concept: Graphics | Abercrombie & Fitch | 2003 – 2009
Researched trends and developed brand appropriate direction to expand and evolve male and female graphics
business for all 5 of A&F’s brands (Abercrombie & Fitch, Abercrombie kids, Hollister co, Ruehl 925, and Gilly Hicks).
Created directional forecasting media and design inspiration samples for use by design teams. Traveled overseas and
domestically to research trend direction. Worked closely with all brands’ art directors and merchants on execution of
each of the seasonal lines.
Director - Design | Modern Amusement | Jul 2004 – Apr 2005
Spearheaded concept and product development with a focus on pushing creativity and driving business. Directed
design and technical design team of six designers.
Designer | Urban Outfitters | 2000 – 2003
Designer of women’s soft dressing; Free People. Drove trend and color research, owned palette creation, print
development and embellishment layouts. Sketched designs from conception to production, incorporating fabric and
trim development. Fit garments from initial sample to final product. Created and developed free people “re-made”, a
vintage remade line with nationwide distribution. Involved closely with visual merchandising and helped to concept
and execute displays in Free People inaugural store.